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Google Analytics and Process

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In today's world where different norms had to be changed to cooperate with the current situation of the world , there's one thing which hasn't changed but evolved as it's engagement has risen and that's none other than blogs. With the Internet being a virtual archive anyone can access , there are thousands of blogs almost posted everyday-brimming with its own content. Imagine yourself as one of those blog posters, Wouldn't you want to know how many people had gone through your content in real time? Well that's what I am going to be introducing today - a feature which helps users identify the patterns of engagement of their site.   I will be guiding you through the usage of Google Analytics to show a post's engagement step by step: Step1: Copy link of blog. Step2: Search Google Analytics. Step3: Click on  start measuring. Step4: An account setup window opens up. Add account name there. Step5: Tick all the options given below and click next. Step6: Ad...
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Google Search Console and Website Verification

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GOOGLE SEARCH CONSOLE   Just because you have published your blog doesn't mean that it is fully accessed by anyone who searches a particular keyword related to your blog. Your blog takes time to cache , and even then you have to upgrade your contents to keep up with the search analytics. But don't fret much as Google provides a free service for this purpose called Google Search Console. (A webservice which helps webmasters to keep up and check the visibility  of their websites) To verify your site on search console, follow the steps mentioned below: Select the link of your blog. Search 'Google Search Console' on Google.  Click the get started option. You can select either Domain or URL prefix as property type. Choose the latter one. Click continue. You can verify your ownership  of property through different  ways: By HTML file: downloading and uploading in root directory. By HTML meta tag: copying and pasting meta tag on site homepage. By Google Tag Manager: a...
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Methods of On Page Optimisation

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 ON PAGE OPTIMISATION Whenever we set up a website , it is important that the search engine picks up our site when content related to the site is searched up and the site is visible in a user's search query. Usually it lies in the hands of the website owner who makes changes accordingly- which is known as on page seo. On Page SEO is a practice of optimising the websites to raise the ranking and increase the site traffic. Many methods underwent  for this purpose falls under on page seo - which will    be discussed briefly in this blog. 1, Optimising Title:   The title should be focused on the 'keyword', making a meaningful sentence revolving it. It shouldn't be fully comprised of capital or small letters as it may fiddle with the character size- a combination of both is preferred. There is a character limitation of 55 to 60 characters and the pixel width limit is 512. Whenever we search keywords, the webpages are shown in the form of snippets. A snippet con...
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History and Evolution of SEO

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HISTORY AND EVOLUTION OF SEARCH ENGINE OPTIMISATION How it all started; Before we dive into SEO's , let's take a step back and get to know how everything came along. Starting off with Google - a multinational technology company which is most notable for it's highly renowned search engine. The search engine was at first a  research project started by two college students. What was once set up under the college domain got registered as an independent domain in '97 and the company was set up soon after in '98. A rookie company still at it's base, faced many problems -the biggest of them being in 2001, when the World Trade Centre Attack occurred. Daily users were quick to point out how the search engine did not hold any information regarding the tragic incident which was recognised all over the globe. A conference was set up soon after by the officials with the meeting revolving around the question, "Why was Google unable to supply it's users with informati...
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