Sneha Siju SEO Analyst

 ON PAGE OPTIMISATION Whenever we set up a website , it is important that the search engine picks up our site when content related to the site is searched up and the site is visible in a user's search query. Usually it lies in the hands of the website owner who makes changes accordingly- which is known as on page seo. On Page SEO is a practice of optimising the websites to raise the ranking and increase the site traffic. Many methods underwent  for this purpose falls under on page seo - which will    be discussed briefly in this blog. 1, Optimising Title:   The title should be focused on the 'keyword', making a meaningful sentence revolving it. It shouldn't be fully comprised of capital or small letters as it may fiddle with the character size- a combination of both is preferred. There is a character limitation of 55 to 60 characters and the pixel width limit is 512. Whenever we search keywords, the webpages are shown in the form of snippets. A snippet con...

HISTORY AND EVOLUTION OF SEARCH ENGINE OPTIMISATION How it all started; Before we dive into SEO's , let's take a step back and get to know how everything came along. Starting off with Google - a multinational technology company which is most notable for it's highly renowned search engine. The search engine was at first a  research project started by two college students. What was once set up under the college domain got registered as an independent domain in '97 and the company was set up soon after in '98. A rookie company still at it's base, faced many problems -the biggest of them being in 2001, when the World Trade Centre Attack occurred. Daily users were quick to point out how the search engine did not hold any information regarding the tragic incident which was recognised all over the globe. A conference was set up soon after by the officials with the meeting revolving around the question, "Why was Google unable to supply it's users with informati...